Marketing BS or straight talking?

Is it just me or does anybody else have an internal marketing BS sensor?

Maybe I'm too cynical these days, but as soon as I hear marketing speak, I switch off and stop listening. It's the same with TV advertising, I rarely remember what product and advertisement is for - my mental walls go up as soon as the marketer tries to cajole me towards "buying into their brand identity".

I read a short interview in .Net magazine with Roman Scharf - Co-founder and CEO of Jajah. What became immediately apparent to me was that every answer he gave had the tone and content of a sales pitch. The interview might as well have been a full page advert. Looking at the short bio given for Mr Scharf, I was unsurprised to see that he had a background which included marketing and PR.

So, let me stick this in your mental microwave and see if it defrosts:

Is traditional marketing hyperbole still effective in a world where consumers are increasingly empowered when it comes to researching a product or service?

Labels: Opinion